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Still no website?
These days, it seems nearly everyone in the greater Harrisburg area has a web site.
Even kids are putting them up for their friends
But surprisingly, many local businesses don't have a website.
Even worse, there are some local businesses that do have websites, websites
they paid good money for. And those websites aren't doing a thing to help the overall marketing
of and sales for the business. Expensive wallpaper.
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Why Not?
Usually there are several reasons:
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How do people find your business today?
Are your new customers flipping through the yellow pages to find you? Do they scour
the newspaper and shoppers looking for your ad? Do they turn on the TV or radio so they don't miss
your ad?
Today, most people go online and use the Internet to find what they need, using
Google® to find things like:
Wouldn't it make sense to have your business website pop up on that first page when
they search Google?
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You've got choices!
Of the common concerns raised, one resonates with truth: designing, building and promoting a
well-performing website--one that gets results--does require specialized information and
tools.
So you've got two choices:
- do it yourself
- hire someone to do it for you
Business owners I talk to every day are primarily concerned with getting new customers,
increasing sales, and reducing costs where and when they can.
They have neither the time nor the interest in learning how to design, build, maintain and
promote a website for their business here in Central Pennsylvania. Nor do they want to learn the
in's and out's of "search engine marketing" to make sure they show up well on Google. Not to
mention all the other methods successful online marketers use like automated email responders.
The other option has a potential pitfall as well: paying someone thousands of dollars to
design a beautiful website with all the latest artistic bells and whistles that doesn't do a thing
for the bottom line.
Click here for a better ROI.
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