What's That?
You Have No Website
for Your
Local Business?

Let Business Website...Local
in Central PA Guide You

These days, it seems nearly everyone has a website. Even kids are putting up personal websites for their friends.

But surprisingly, many local businesses don't have a website.

Why Not?

Usually, there are three reasons:

my business is local

websites don't work for businesses like mine

it's just to technical

Most business people understand the need for companies like Amazon® and eBay® to have websites. And companies that do business around the world, across the country, or even through the region or state ought to be online as well.

But a local business website? What's the point?

How Do People Find Your Business Today?

Are your new customers flipping through the yellow pages to find you? Do they scour the newspaper looking for your ad? Do they turn on the TV or radio so they don't miss your commercial?

Most people today are going online and using the Internet to find things---including businesses in their area by using Google® and typing things like:

plumbers Harrisburg
home remodeling Lancaster
florists Hershey
pizza Carlisle

Wouldn't it make sense to have YOUR website pop up on that first page when they search Google®?

One of the reasons most website don't do well is that they don't rank high enough in Google® to get on the first page of search results. So people searching never find them. Few people go beyond the first page or two of results. Most rely on that all-important first page. Especially when they're ready to BUY.

It's a proven fact that websites DO work for local businesses--pulling in new customers, more customers, paying customers, IF--and it's a big if--those websites are designed properly for top ranking in search engines like Google®.

So What's the Final Hurdle?

It's just too technical.

Of the three concerns most often raised, this one can be the most valid. Designing, building and promoting a well-performing website DOES require specialized information and tools. To overcome this potential hurdle, there are basically two choices:

Do It Yourself
Hire Someone to Do It

Where is Your Best
Return on Investment?

Do It Yourself Web Design and Internet Marketing

Obviously, it's possible to learn to design, build, maintain, and promote a website for your local business. You can also learn the in's and out's of search engine optimization to get your website ranked well in Google® and the other search engines. Not to mention some of the tips and tricks of successful Internet marketing, like using autoresponders.

Two great resources to learn website design and building...and a whole lot more are Site Build It! and XSitePro 2.

Click on either name to go directly to their website for more information.

Or, for a straightforward review of each solution:

Site Build It! Review

XSitePro 2 Review

The Question You Need to Ask is This:
What's The Best Use of My Time?

Paying someone else to design your website makes more sense for some business people whose primary focus is running their business. Not learning how to build websites.

The Two Extremes

First, you can, like others, spend thousands of dollars hiring a web designer who will create a beautiful site with all the latest bells and whistles. An award winning site. Only to find out, like others have, that Google® doesn't rank websites based on beauty, bells, or whistles. The pretty site does nothing for your business.

Or...

You can buy a cheap, cookie-cutter template used by hundreds, maybe thousands, of other businesses. Fill in your information online, pay your money, and you have a website. But like its high-priced cousin above, this one doesn't attract customers either. Google® doesn't rank nearly identical sites very high either.

There IS Middle Ground

Business Website...Local of Central PA--suggests an alternative, no matter where you're located. Get the ROI that you expect and deserve.

an attractive website you can be proud of
high ranking in Google® so people will find your business quickly and easily
all all-inclusive. turnkey investment

You can get:

professional design
domain name
hosting
and more...

Your Decision

So those are your choices.

It's not really a matter of IF your local business needs a website. It's a matter of WHEN you'll move forward for more customers and an improved bottom line. You simply decide what you want your ROI to be.